TigerLead released the ability to send and receive texts directly from Paws earlier this year. If you haven’t yet started to use this feature, you’re missing out! We analyzed over 20,000 text messages and have a lot to share with you.
Beyond all of your sent and received texts appearing in your Paws dashboard, we collect that data to conduct research, analysis and build best practices that we can share with the TigerLead community. TigerLead’s own Sr Performance Product Manager, Hugo Cortes, has been working on teasing out trends and insights that span clients and regions.
Clients that start texting their leads typically see 1 out of 5 leads respond to their texts. However, the best performing text messages get responses from 1 out of every 2 leads!
Here are 4 tips to get more leads to respond to your text messages:
1. Always start with the lead’s name: “Hi Nancy,”
Consumers are rightfully suspicious whenever they receive a text message from an unknown number. Using their name as either the first or second word in your message immediately adds credibility and keeps them reading the rest of the message.
2 buy cialis overnight delivery. Identify yourself: “this is Hugo Cortes with TigerLead.”
Consumers are still trying to figure out who they’re receiving this message from and how you know their name. Some clients prefer to give their name and company at the end of the message, but we’ve found that texts get more responses when you mention it up front.
3. End with a short, impactful question
There’s a temptation to start sharing information about the search site, how you got their info or how you can help them in their home search. Resist the temptation! We found that nothing works better to start a conversation than a simple, engaging question. We expected that open-ended questions would be critical for positive results, but that’s not always the case. We suggest any of the following:
“Are you still interested in purchasing a home in the Boise area?”
“How is your home search in Boise going?”
“Are you still in the market for a home in the Boise area?”
“I received your request for info on 4125 Kenwood Ave. Would you like to see it?”
4. Keep it as close to 160 characters as possible
All of the texts with the poorest response rates share one trait: they’re really, really long. You’re doing fantastic if your text is under 160 characters, and OK if you’re under 200. Your response rates will suffer if you’re going over 200 and you start getting completely ignored if you’re over 250.
Easy Steps to Start Texting from Paws
- Login to Paws
- Click on your name on the top right
- Go to Settings and then Notification Settings
- Start texting!
We’re confident that following these best practices will help increase your response rates. As with anything else, we recommend launching your very own experiment that your team can track and can report on results. These tips will likely help most clients and get you started on the right path, but you might have find an approach that is even better!
If you run into any trouble or have any questions, you can reach us at email@example.com or call us at 888-844-3744.